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Studio Design
69 boulevard haussmann 75008 Paris
JYX Packaging, a leading manufacturer of luxury packaging solutions, now integrates a dedicated design studio in Paris, offering brands a complete creative development service.
Our Paris-based design team supports every stage of the packaging creation process, from market analysis and trend research to concept development, structural design, material selection, and creative execution. By combining strategic thinking with innovative design, we create distinctive packaging solutions that enhance brand identity while meeting the highest standards of functionality, sustainability, and luxury craftsmanship.
This integrated approach ensures that every project is driven by insight, creativity, and technical expertisefrom the initial idea to the final production-ready packaging.
Our design services
Structural Packaging Design
We design innovative and functional packaging structures that combine aesthetics, protection, and production efficiency. From the first sketches to production-ready engineering, we develop tailored structural solutions that elevate the unboxing experience while ensuring manufacturability.
STRUCTURAL DESIGN / 3D MODELING / TECHNICAL DRAWINGS / PROTOTYPING / MATERIAL SELECTION / DIE-LINES / PRODUCTION SPECIFICATIONS / MANUFACTURING SUPPORT
Jyx studio design
Graphic design
We develop a distinctive creative direction that reflects your brand identity and transforms it into a compelling packaging experience. From visual storytelling to premium finishes, every detail is carefully considered to create impactful and desirable packaging.
CREATIVE CONCEPT & MOODBOARD / ART DIRECTION GUIDELINES / PACKAGING GRAPHICS /COLOR & MATERIAL RECOMMENDATIONS / TYPOGRAPHY & VISUAL IDENTITY APPLICATION / PRINT-READY ARTWORK /
Eco-Design
We integrate environmental considerations into the packaging design process through a holistic eco-design approach. Our methodology includes Life Cycle Assessment (LCA) to evaluate the environmental impact of packaging solutions across all key criteria, from material sourcing and manufacturing to transport, use, and end-of-life.
LIFE CYCLE ASSESSMENT (LCA) / ENVIRONMENTAL IMPACT ANALYSIS / MATERIAL OPTIMIZATION / ECO-DESIGN RECOMMENDATIONS / SUSTAINABILITY STRATEGY / CIRCULAR DESIGN PRINCIPLES / ENVIRONMENTAL REPORTING
Workshop
We facilitate collaborative workshops with clients to explore brand challenges, identify opportunities, and define the strategic and creative direction of packaging projects. Through collaborative thinking, ideation exercises, and hands-on exploration, we align teams around innovative concepts and actionable solutions.
WORKSHOP FACILITATION / BRAND INSIGHTS / CREATIVE EXPLORATION / IDEATION SESSIONS / CONCEPT DEVELOPMENT / STRATEGIC RECOMMENDATIONS / DESIGN ROADMAP
Brand Strategy
We help brands define a strong strategic foundation to ensure packaging becomes a powerful expression of their identity and market positioning. Through research, analysis, and strategic thinking, we identify opportunities to create meaningful packaging experiences aligned with brand values, consumer expectations, and business objectives.
Our approach connects brand vision, consumer insights, and creative direction to build a clear and differentiated packaging strategy.
BRAND ANALYSIS / MARKET RESEARCH / CONSUMER INSIGHTS / COMPETITIVE BENCHMARK / BRAND POSITIONING / PACKAGING STRATEGY / CREATIVE TERRITORIES / STRATEGIC RECOMMENDATIONS
User Research
We explore consumer behaviors, expectations, and needs to create packaging solutions that are relevant, intuitive, and emotionally engaging. Through qualitative and quantitative research methods, we identify key user insights that inform design decisions and enhance the overall packaging experience.
Our approach helps brands better understand their audiences and develop packaging solutions that create stronger connections throughout the customer journey.
USER INTERVIEWS / CONSUMER OBSERVATIONS / USAGE ANALYSIS / CUSTOMER JOURNEY MAPPING / USER INSIGHTS / PAIN POINT IDENTIFICATION / EXPERIENCE RECOMMENDATIONS / RESEARCH REPORT
Materials & suppliers
We explore and identify the most relevant materials, technologies, and manufacturing partners to support innovative and high-quality packaging solutions. Through continuous research and supplier collaboration, we evaluate technical capabilities, sustainability criteria, production feasibility, and aesthetic potential.
Our approach enables brands to access the right resources and develop packaging solutions that combine creativity, performance, and responsible sourcing.
MATERIAL EXPLORATION / SUPPLIER SOURCING / TECHNICAL BENCHMARK / MATERIAL SAMPLES / SUPPLIER DATABASE / PRODUCTION CAPABILITIES ANALYSIS / SUSTAINABILITY CRITERIA / SOURCING RECOMMENDATIONS
Prototyping
We transform concepts into tangible packaging prototypes to evaluate design, functionality, materials, and user experience. Through rapid prototyping and iterative development, we refine solutions before industrial production, ensuring technical feasibility and alignment with brand expectations.
Our prototyping approach bridges creativity and engineering, allowing brands to visualize, test, and validate packaging concepts at every stage of development.
RAPID PROTOTYPES / MOCK-UPS / FUNCTIONAL MODELS / 3D PROTOTYPING / MATERIAL TESTING / DESIGN VALIDATION / USER TESTING SUPPORT / PROTOTYPE RECOMMENDATIONS
Visit our showroom ! &
Discover our portfolio and get inspired by our latest projects !
We would be delighted to discuss how we can support your design challenges and explore opportunities to collaborate on your upcoming packaging projects.
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We warmly invite you to visit our showroom located on Boulevard Haussmann in Paris, where we can present our creative approach, showcase our expertise, and exchange ideas around design, innovation, and packaging solutions.
Jyx studio design
DESIGN SERVICES
Our Design Expertise
Studio Design
69 boulevard haussmann 75008 Paris
JYX Packaging, a leading manufacturer of luxury packaging solutions, now integrates a dedicated design studio in Paris, offering brands a complete creative development service.
Our Paris-based design team supports every stage of the packaging creation process, from market analysis and trend research to concept development, structural design, material selection, and creative execution. By combining strategic thinking with innovative design, we create distinctive packaging solutions that enhance brand identity while meeting the highest standards of functionality, sustainability, and luxury craftsmanship.
This integrated approach ensures that every project is driven by insight, creativity, and technical expertisefrom the initial idea to the final production-ready packaging.